Our focus at ETHOS Hospitality Consulting is to properly utilize the benefits provided by all of these sources - Direct Sales, Travel Trade Sales and Online Sales and ensuring they all reach their full potential.

Direct Sales can be enhanced by marketing activities such as optimized website copy & SEO, social media marketing and traditional marketing methods such as sponsorships and advertising. Of course, a wonderful stay experience will greatly impact repeat business and word-of-mouth / referrals. At the same time, the property must always be monitoring its online reputation and managing appropriately.

Travel Trade Sales provide a multitude of options for hospitality sales. Based on relationships, Travel Trade sales require a significant amount of interaction between the property and the relevant travel business in order to create awareness, followed by sales opportunities. By its nature, travel trade sales take additional time to develop, but will provide important revenue streams once the relationships have been created.

Online Sales provide significant exposure and an easy platform for booking. Online sales channels are familiar to the user, offering an added sense of security when booking online vs. booking direct – especially for a potential first-time guest. An excellent online profile, good guest reviews, and correct pricing all help to ensure a steady stream of online bookings. One of the main advantages of OTAs is the immediate sales platform it provides.

At ETHOS Hospitality Consulting, we use these tools to ensure our accommodation partners have the desired results they are looking for and to enable them to focus on the satisfaction of their guests.